Privacy Policy

Effective Date: [Insert Date]

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Long Lane (“Long Lane”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data in a transparent and secure manner.This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website [insert website URL] (the “Site”), interact with us, or use our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.1.

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Who We Are

For the purposes of data protection law, the data controller responsible for your personal information is:Long Lane
 [Registered Company Name]
 [Registered Address]
 United KingdomEmail: [privacy@longlane…]2. Personal Data We CollectWe may collect and process the following types of personal data.Information You ProvideYou may provide personal information when you:

  • Contact us through the website
  • Subscribe to newsletters or updates
  • Register interest in Long Lane experiences or events
  • Communicate with us via email or forms

This may include:

  • Name
  • Email address
  • Phone number
  • Organisation or affiliation
  • Any information you voluntarily provide

Information Collected Automatically

When you use our Site, we may automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device information
  • Time zone setting
  • Pages visited and navigation paths
  • Referring websites
  • Usage data and analytics

This information helps us improve the functionality and performance of our website.

3. Cookies and Tracking

TechnologiesOur website uses cookies and similar technologies to improve user experience and analyse website traffic.Cookies may be used to:

  • Enable website functionality
  • Remember user preferences
  • Analyse how visitors interact with the site
  • Improve performance and usability

Where required by law, we will obtain your consent before placing non-essential cookies on your device.You can manage or disable cookies through your browser settings.

4. How We Use Your Personal DataWe use your personal data for the following purposes:

  • To respond to inquiries and communications
  • To provide information about Long Lane experiences or services
  • To operate and maintain our website
  • To improve the functionality and performance of our site
  • To send updates, newsletters, or marketing communications (where permitted)
  • To comply with legal or regulatory obligations

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data:Legitimate Interests
 To operate and improve our website and services.Consent
 Where you have opted in to receive marketing communications or agreed to the use of certain cookies.Contractual Necessity
 Where processing is required to provide services or respond to requests you have made.Legal Obligations
 Where we must comply with legal or regulatory requirements.

6. Sharing Your Information

We may share personal data with trusted third-party service providers that help us operate our website and business, such as:

  • Website hosting providers
  • Analytics providers (such as Google Analytics)
  • Email or marketing platforms
  • Technology service providers

These partners are required to process data only in accordance with our instructions and applicable data protection laws.We may also disclose personal data if required to do so by law or to protect our legal rights.

7. International Data Transfers

Some of our service providers may process data outside the United Kingdom.Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations
  • Standard contractual clauses
  • Other legally recognised data transfer mechanisms

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.9. Your Data Protection RightsUnder UK data protection law, you may have the following rights:

  • Right of access – request a copy of your personal data
  • Right to rectification – request correction of inaccurate information
  • Right to erasure – request deletion of your data
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time

To exercise these rights, please contact us at:[privacy email address]

10. Complaints

If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the UK’s supervisory authority:Information Commissioner’s Office (ICO)
https://ico.org.ukHowever, we would appreciate the opportunity to address your concerns first.

11. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our practices. The updated version will be posted on this page with a revised effective date.